The Scottish Design Summit 2014

The Scottish Design Summit last week In Dundee organised by Design in Action was less useful than I thought it would be. We had many stories during the day, and some short workshops too. However, it was mostly a chance for us to hear what others wanted to tell us about their experience and not enough space for us to meet new people and exchange our experiences with each other.

I like the idea of Design in Action and how it pulls together the Scottish design schools in order to help businesses through academic work and participation. It’s a good example of creative enterprise and showing how design can help business. It was odd though that we never heard from one of the businesses who’ve received help in one of the talks during the day. That would’ve been useful.

The biggest surprise was that for a ‘design summit’ and speakers repeatedly extolling the value of design in business we had the usual round of presentations that present ‘facts’ as uninspiring lists with no application of design to improve the message delivery. I had looked forward to seeing inspiring ‘designedly’ infographics and diagrams explaining the lessons learned by the different organisations presenting their stories of using design to improve their business. This did not happen. We saw powerpointy slides. But don’t just take my word for it, see what others talked about at #scotdesign14.

Scottish Design Summit

Only a handful offered designerly presentations. Stanley Wood from Spotify presented a smoothly integrated presentation with movies and stills seamlessly telling the Spotity story of integrating design into their app. Richard Hewitt from Taylor Haig offered stories around the slides he presented and Mark Hogart from Harris Tweed Hebrides mixed slides and movies together to support the story of their transformation. These were memorable presentations illustrating the power of stories and how images support the stories more importantly than lists of statements as bulletpoints.

And the workshops were too short. We barely got started working on an idea and it was time to move onto the next workshop. A better solution would’ve been to either offer us only one workshop, or to cut down the speakers so that we could still have two workshops. The later would’ve been better as workshops offer chances to talk to people and learn new skills while hearing what others are doing and telling your story too.

My biggest take-away from the day was that I can keep following my current practice of focusing on where I’m currently at, and don’t always need to keep looking for what others have to offer. I have experience and skills in this area gained from reading, going to other workshops, and through organising service design events, and practicing what I learned with students. I already deploy this knowledge and skills in what I teach my students and in workshops I run. There was nothing new there except for stories to illustrate examples; the Spotify, Taylor Haig and Harris Tweed stories. The workshops offered interesting ways to present things I already did, so that was reassuring.

I’m looking forward to seeing what happens in this space in the future, as it was a useful day and I did learn things, but less useful than I hoped it would be. Maybe I’ve been going to too many agile events where open space is provided for participants to air their ideas too, and missed that opportunity too. Maybe next time.

Needless to say, it is also very useful to reconnect with friends at these events, which was an extra surprise.