Why are charities struggling to build and launch digital products?

Good discuss of startups and getting to revenue is important for both charities and others.

Mary McKenna's Blog

NESTA audience NESTA audience

This week I was privileged to keynote at the NESTA Impact Investment team’s Going Digital launch with NESTA’s Katie Mountain and Isabel Newman. Katie & Isabel asked me to speak because of my fairly unusual perspective – a tech entrepreneur who’s actually worked recently on a revenue generating digital project launched by an established charity. Earlier this year I was lucky to spend 4 happy months at vInspired, working with Sam Sparrow, Hannah Mitchell & Damien Austin-Walker getting awesome microworking platform Task Squad finessed and launched.

This blog covers the key elements of my NESTA talk without the personal anecdotes and side stories I included on the night. I should also just add a point of clarification here. This blog is about charities/CICs/social enterprises launching revenue generating digital products and services; it isn’t about making charity core business more digital. You won’t be surprised to hear that I…

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The start of the entrepreneurship degree

We have now started the MSc Software Entrepreneurship degree in Aberdeen and are pursuing a business idea with the team to see if it is sustainable. We brainstormed five business ideas the first week and then followed them up with some online research to see if there might be any opportunities with each of them. Some proved to have markets dominated by several players, others had a low barrier to entry so we’d be swamped and find lots of competition rather quickly. Another idea would only work if we found a way to establish some sort of credentials, which seemed important in the area. We were left with one idea, which is now being pushed further as we confirm our assumptions about the nature of the idea and determine the best approach to monetise the idea. One useful tool we used in this process was to blend ‘apps and technology’ with ‘themes and issues’ in order to find possible ‘mashups’ ideas. These could prove to be supplemental apps or benefits of the main service. Apps and tech plus themes and issues gives you mash up ideas We got the idea of this mashup from our fun friends at Snook, who have been recently posting about it with their ‘Whose Round‘ campaign in Glasgow. The ideas here pushed our ideas further and opened up possibilities of what can come later. Mostly at the moment we’re checking up assumptions that we have about who this would appeal to, and whether this is a sustainable idea using the Happy Startup Canvas and lots of paper and pens to write down assumption trees (following up the assumptions behind assumptions) in order to see what we’re really asking, and drawing out lots of diagrams in order to better understand the ideas and check that everyone understands them in the same way. It’s been a great time. If this sounds like something you’d like to do: spend time working out your possible business idea, while earning your MSc, then go sign up for the MSc Software Entrepreneurship degree and you too can join the fun.