The startup is the classroom

Some entrepreneurship and business courses don’t provide the space for you to try your ideas in practice. That’s not our style. We believe the best learning comes through experience.

We pursue a learn by doing approach so that you spend your full-time working on your business ideas knowing that your whatever you build belongs to you and your team and that you’ll be supported by the staff with the help of guest speakers. This is what we offer for your year on the MSc Software Entrepreneurship programme.

You learn about startups while developing your own startup. We want you to understand how to integrate the right mix of ideation, innovation and implementation to successfully deploy your ideas in your future career. This applies as much to whether you launch your startup, or work for someone in a startup, as it does if you work in a team in a large organisation. You will learn skills you can take with you wherever you go, and prove useful in any career path you might develop. Learning by doing helps you to see the joins between the different parts of a startup, which you’d otherwise miss if you took a class on service design, another on finance, and a third on marketing. As you’ll be looking at all of these issues with respect to your team’s idea, you’ll see how finance influences marketing and service design enables you to innovate on your approach to create desire for your offering in your customers.

Teams working on the  startup

We facilitate this startup learning by placing you in teams each term. Each team is based around startup ideas, which you pursue as far as possible using lean-startup and service design approaches so that you co-create testable prototypes with people to ensure you create learning opportunities to confirm your assumptions about the ideas while developing your potential customer base. This is the approach we use when we run hack events as well as the Aberdeen branch of the Global Service Jam, and it works very well over a weekend. Just think how effective this will be when you apply it to a full year. We expect a number of teams to launch their businesses before they graduate.

By moving beyond ideation you will be challenged and aided to develop your skills in software development building larger applications that benefit from suitable agile skills based on lean development approaches. You will also learn to understand why you need to co-create ideas with your potential customers so that you ensure you don’t build too much of something no one wants. You will learn how and why agile development mixes with the lean startup and service design approaches to build business ideas that people want to pay to use.

While we expect most teams to develop service based businesses, we also expect that there might be some games based business ideas too. We would help you think beyond the current game your team might be developing to the whole service around the game, and future games you would want to create. All that we require is that it is something scalable as a software based business.

You might be a team of one. You might prefer to work on your own, or maybe no one else believes in your idea to the same extent you do. If this is the case, then we’ll help you both develop the viability of your idea the same as any other team, and also help you develop a way to work with others so that your idea can scale with more employees in a way that satisfies you. All companies work with other people, even the small single person ones, so we’ll help all teams to find ways to work in the context of their developing idea.

All of the courses on the programme are all driven by coursework that aligns with your startup ideas so you don’t need to worry about taking time away from developing your business to complete coursework. The same is true for exam revision as there are no exams. The courses are based around seminars and workshops so that you can spend time learning what you need for your idea in a practical environment.

Half of the coursework is based on what you do yourself, and half on teamwork due to the nature of the work. However, if you’re a team of one, than we’ll work something out for that too. But, the caveat is that a large business can’t succeed with just one person. At some point you need the help of others in order to succeed.

As the university is developing its entrepreneurship programme in the coming year you’ll be well-placed to take advantage of competitions and other events to help push your idea further and gather funding to let you play out ideas further. There is even a chance the university incubator will be launched by then too so that you can continue under the university umbrella that bit longer.

All of the IP in your idea belongs to you and your team. You can walk away with everything and the university has no claim on your business. The university, if it decides to invest in your idea, will do so in a funding round the same as any other potential investor when you hopefully pitch your ideas at events such as EIE in Edinburgh, which has hundreds of investors in the audience.

This is your chance to join a team and create your future. We have teams starting in September and January so you don’t have to wait long to meet your fellow students. With two starting sessions from January 2015 you also benefit from the wisdom of your fellow students as there will always be students one stage ahead of you.

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