Bruce is off to coach at the Glasgow Startup Weekend 25-27 October. It’ll be an adrenalin rush no doubt like other weekend events we’ve run before in Aberdeen. Then it is all about looking after the attendees so that they achieve the outcomes they aspire to from the event.
His main concern this time as an attendee at this event is what to bring? It’s different when you’re normally the ‘host’.
Camera, yes and both media cards too so that he can maybe do some video interviews or something about the whole weekend. Laptop, and Kindle too as none of us ever go anywhere without them.
Needless to say, as a StrategicPlay facilitator trained in the Lego Serious Play approach, he’ll bring 5-10 Lego fiddle packs too as you never know when you might need to visualise the problem and the interactions around the problem. Tempting to bring more for who knows what, so maybe we should ask the organisers.
Then there is the issue of other templates and ideas, which could be useful too. There is the ever popular Business Model Canvas, and the less well-known, but equally useful Lean Canvas variation too. The lean canvas is good as it helps you focus on the problems you’re trying to solve, as well as your potential unfair advantage.
The elevator pitch is good to focus thoughts too. It boils down to a ‘complete these sentences’ exercise: X is for <target customer> who has <customer need>. X is a <market category> that <one key benefit>. Unlike <competition>, the X is < unique differentiator>. The goal of this exercise is to have a better idea of who is using your app and why, when developing the paper wireframes in the next step.
Empathy maps help you visualise your market segments more clearly when using the business model and lean canvases. You can also combine this with the Lego fiddle packs to visualise your potential client too.
We can also use customer journey maps to see how people arrive at your service (and everything is a service these days) and how they interact with your physical components. This can be more detailed too using the service blueprint (and a downloadable version you can use) to clarify how people become aware of your service, join your service, use your service, develop their use of your service, and leave your service. This helps clarify which channel of operations is contributing to which part of the journey.
Oh, there must be cards too. Cracking big rocks and A3 Thinker’s Action Deck to help break down issues and problems. These help offer suggestions for different approaches to issues so that you see them from fresh angles. If the constraints cards turn up in time, then we’ll bring those too. While they are specifically webby in outlook, they can also be used for a variety of ways to focus down on problems.
Also, this looks like it should be a good event to meet more people. We wonder who’ll be there that we already know?